CAMPAINGS
VOLSKWAGEN SELL BRANDING
We created an umbrella concept that allowed us to create impulsive offers commercials for different cars, at different times of the year. Resulting in 6 pieces of intelligent humor that were awarded in the GOLDEN Circle in Mexico.
RED COLA 10 YEARS
To fulfill your dreams SUCCESSFULLY, you first need to overcome different obstacles that life presents. Just like RED COLA (100% Mexican cola soft drink) had to overcome them in these 10 years, when they said that it could not compete with Coca-Cola.
Now with 10 years fighting to prove it, it is time to motivate our consumers.
#DiferenteaTodo
VOLKSWAGEN UP!
In 2017 in Mexico, it was the time when most of the people talked about the disagreement and criticized the way that millennials faced life.
Volkswagen UP! with irreverent design and cost, it was positioned to be the first car for young adults. So we decided to create a manifesto with millennial language the way of seeing life.
For 2 months, Volkswagen UP! shared content every day of the most relevant conversations for our target.
Volkswagen UP! #DifferentAll
(In 2017, brands shared very little relevant content in an AlwaysON)
UP! was one Millennial more and we celebrated until dog day.
More than 60 original contents were executed from Gif / interviews / Creativity with Influencers / editorial articles / all under a MKT PERFORMANCE strategy.
Resulting in SOLD OUT of all cars
